Vanguard leads Wall Street (12/13)

The article below explains that Vanguard dominated U.S. equity fund inflows in 2013. The firm’s U.S. equity index fund also just won the title of world’s largest mutual fund.

At ETF PM, we use leading Vanguard ETFs in our investable benchmark portfolios.

Vanguard raked in almost every dollar that went into U.S. equity funds this year

Most of the money went into low-cost index mutual funds

By Jason Kephart, 12/18/13

If you bought a U.S. equity fund this year, there’s about a 98% chance you invested in a fund managed by the Vanguard Group Inc.

Vanguard, best known for its index funds and emphasis on low-cost investing, received $41.4 billion of net inflows into its U.S equity funds in 2013 through Nov. 30, according to Morningstar Inc. U.S. stock funds not managed by the company founded by John C. Bogle in 1974 took in a net total of about $1.1 billion.

Much of Vanguard’s success in attracting investors is thanks to Mr. Bogle’s creation — the index fund. Of the $41.4 billion invested in its domestic equity funds this year, about $36 billion went into the firm’s U.S. equity index mutual funds, including the $296.4 billion Vanguard Total Stock Market Fund (VITSX), which passed the $244 billion Pimco Total Return Fund (PTTAX) as the world’s largest mutual fund last month.

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