Collision avoidance systems are becoming standard on all vehicles, and the article below explains Mobileye’s market leadership in this technology.
Also, note that Tesla is about to release their autopilot system with an auto-park valet feature that can summon the car on private property.
ETF PM has long positions in Mobileye (MBLY) and Tesla (TSLA).
7/15/15
JERUSALEM (Bloomberg) — Ziv Aviram regulary drives part of the 42-mile stretch to Tel Aviv from Jerusalem with no hands. Gliding through traffic along Highway 1, the car slows and accelerates independently as Aviram focuses on his iPhone.
The on-board chips and software that allow the CEO of Mobileye NV to check e-mail and read news while his Audi A7 cruises at highway speeds will reach consumers for the first time this year, he said, declining to identify the automaker. Three more manufacturers will introduce the features in the next two years, and nine others are preparing to follow, he said.
Aviram’s plans for bringing hands-free driving to market marks a contrast with the headline-grabbing effort by Google Inc., whose moonshot, bottom-up approach aims to transform the auto industry in one dramatic sweep.
“We believe in 20 years, the world will be free of accidents,” Aviram said in an interview at Mobileye’s Jerusalem headquarters. “The pace will be according to what risk the automakers are willing to take.”
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